BBFW22 - The dream place of future brides & grooms
Who has never dreamed being part of a fashion week, taking pictures of the models who parade on the runway, or just seeing all these beautiful pieces of "haute couture" worn by models?
What could be more perfect than combining the fashion week's world with the bridal's world?
Barcelona Bridal Fashion Week 22
This is exactly what happened last week in Barcelona, from April 20th to April 24th, 2022, named "Barcelona Bridal Fashion Week 22 - BBFW22" (barcelonabridalweek.com).
It brought together two fantastic worlds where you are not only able to attend beautiful fashion shows, but to also meet designers or to even try your future and dreamed bride dresses on by going to the trade show.
Fashion Shows
During this event you had the opportunity to see 32 fashion shows of bridal brands such as:
- Sophie et voilà
- Atelier Pronovias
- Rosa Clará
- Nicole Milano
- Viktor & Rolf
- Marco & Maria
- And many other prestigious brands
The Experience
This experience is just amazing to watch. You can see from your own eyes all the details of these beautiful wedding dresses from the new collections.
Moreover, the atmosphere during the fashion shows is fascinating because you not only have the stage of a runway, but also have all the decors and music that put you directly in a world of wonder.
It also gives you a lot of ideas of what could be your future wedding dress, which can leave you in doubt because all these dresses are amazingly beautiful.
## Trade Show
A few days after the fashion shows started, from April 21st to April 24th, the doors of the trade show were opened. This allowed you to take a closer look at the wedding dress of your dream.
What You Could Do
You could:
- Take a closer look at wedding dresses
- Try them on
- Make orders
- See all the collections of a particular brand
- Find your future wedding dress
Beyond Bridal
Although you could not only discover bride dresses, but also:
- Cocktail/evening wear
- The wedding suit for the groom
- All the necessary accessories for the bride and its guests (shoes, jewellery, hair accessories, etc.)
- Clothes for the communion
In addition to seeing the wedding dresses from closer, you could also assist to private fashion shows to experience the newest collection, which were taking place on their own stand.
The App: BBFW Digital Experience
Inqbarna created the app for "BBFW Digital Experience".
While using this app during this bridal fashion week 2022, you had the opportunity to:
- See the different fashion shows programmed
- Overview where the brands were located on the trade show
- Talk to designers
- Look at the various partners
User Feedback
A few visitors of the BBFW22 were questioned about this app, for us to get feedback on it. Most of them were essentially using the app for the trade show because all the events of the fashion shows could be directly seen from the website of the fashion week.
The feedbacks received from these users were very positive. The comments that came up the most often were:
- They loved the app because it was very interactive
- You could directly see where the designers were positioned in the trade show
- They could directly talk with these designers
- They could see all the brands that were represented during the fashion shows
- In overall, the app was very easy to use, creative and well designed
Download the App
If this intrigues you, you can go and download the app of "BBFW-Digital Experience" on:
- App Store: https://apps.apple.com/mx/app/vbbfw-digital-experience/id1525567460
- Google Play: https://play.google.com/store/apps/details?id=com.bbfw.app&gl=ES
The app is still available! And… we will probably see you next year at the BBFW for you to find the wedding dress of your dreams!
Thank you to all the visitors and designers who participated in BBFW22 and tested our app. We look forward to creating an even better digital experience for next year's event!
