ASO & SEO: Chapter III
As you may know from the two previous chapters, this "Chapter III" will be the one that will reveal the last ASO element: the Conversion Rate. With this chapter, you will have all the tools you need to create your app.
Conversion Rate
The Conversion Rate is the percentage of downloads of an app from users who desired to load that app. This informs us about the effectiveness of the ASO optimization. The main goal with the conversion rate is to have the highest conversion rate possible, this means that the product page is well worked and managed to convince a lot of visitors to download the app.
However, there are three main factors that will influence the conversion rate:
- Total and quality of traffic - Ensure you're attracting the right audience
- Visuals - Screenshots, icons, and images must be compelling and professional
- Average ratings - User reviews and star ratings heavily influence download decisions
Why Conversion Rate Matters
Improving your conversion rate is critical because:
- It maximizes the ROI of your ASO efforts
- It demonstrates the appeal of your app concept to potential users
- It reduces the cost per acquisition for your app downloads
SEO and ASO Connection
ASO and SEO have a lot in common and are linked in many actions that users do. For instance, when researching for an app through the internet, you are thus using the SEO and ASO at the same time.
The Power of Backlinks
One of the most important strategies for both SEO and ASO is backlinks (link building). When adding links to your document, you must focus on the quality links instead of quantity. This will give you more visibility in Google mobile search for both iOS and Android apps.
This will also allow your ASO to acquire a good position on Google Play Store or App Store. Quality backlinks from reputable sources can:
- Increase domain authority
- Improve search visibility
- Drive referral traffic to your app listing
- Enhance overall app discoverability
Integration Strategy
By treating SEO and ASO as interconnected strategies, you create a unified approach to visibility:
- Optimize app store listings (ASO) for app store algorithms
- Create quality content and backlinks (SEO) to drive organic traffic to your app page
- Use consistent branding and messaging across both channels
- Monitor metrics from both channels to refine your approach
Next Steps
In the next chapter, we will apply what we explained in these three chapters to one of our apps, "Sagrada Familia". This case study will help you understand better all the tools, which you will not forget to implement while creating your app.
By mastering Conversion Rate optimization alongside your SEO and ASO strategies, you'll be well-equipped to launch a successful app that ranks well and converts users into downloads.
This concludes Chapter III of our ASO & SEO series. Stay tuned for the case study application of these concepts!
