Native mobile development for Mango
Over 10 years as mobile development partner for one of the world's leading fashion brands.
A long-term collaboration with impact on the mobile channel
Over 10 years of mobile development for one of the world's leading fashion brands
Inqbarna has been Mango's mobile development partner for over 10 years, providing dedicated iOS and Android outsourcing services. We joined the project when the apps were an MVP with basic functionality, representing just 5% of Mango's total traffic — the website handled the remaining 95%.
Over the course of the partnership, we helped build and scale a full development team, established CI/CD pipelines, integrated QA processes, and progressively developed a fully-featured native e-commerce experience. We migrated legacy codebases to modern technologies (SwiftUI, Combine, Swift, micro-services, sGTM), implemented observability and high-availability infrastructure, and delivered mobile-exclusive services including push notifications, inbox messaging, and loyalty identification. Today, the mobile apps capture >40%* of total traffic, converting at >2x* the rate of the website with higher return rates.
THE CHALLENGE
Turn MVP apps into a mobile channel matching Mango's digital ecosystem
Mango had existing iOS and Android MVP apps with basic code and minimal feature coverage. The apps handled only 5% of total traffic while the website managed the remaining 95%.
The mobile experience lacked the depth and sophistication of Mango's web platform, and there was no dedicated mobile team or infrastructure to scale app development.
- Building all complex e-commerce features already existing on the website — no feature could be shipped to the app without meeting the same highly demanding requirements of the website ecosystem
- Integrating seamlessly with Mango's internal team responsible for website and backend development while providing native mobile expertise
- Migrating from legacy technologies to modern architectures without disrupting service for a major fashion brand with millions of users
OUR SOLUTION
An integrated collaboration model to scale the mobile channel sustainably
We embedded as an extension of Mango's development team, providing native iOS and Android expertise while integrating with their website and backend teams.
We took a progressive approach — building team capabilities, infrastructure, and features incrementally over the 10-year partnership.
- Built a dedicated mobile development team with CI/CD pipelines and integrated QA processes
- Implemented analytics infrastructure: universal links, campaign tracking, attribution, GA4, and sGTM
- Migrated legacy codebases to modern technologies and delivered mobile-exclusive services: push notifications, inbox messaging, and loyalty identification
- Delivered observability and high-availability infrastructure (Dynatrace, Crashlytics)
- Built mobile-exclusive services: push notifications, inbox messaging, loyalty identification
- Implemented Firebase Remote Config for feature management
TECHNOLOGIES USED
A modern tech stack to scale a global fashion app
Mango's apps were built with native technologies for iOS and Android, integrating advanced analytics, push notification, and observability services to support millions of users.
iOS
Android
Advanced Services
Architecture
THE PRODUCT IN ACTION
A complete mobile e-commerce experience for millions of Mango users
Mango's native iOS and Android apps now offer a complete e-commerce experience that outperforms the website in conversion and return, with mobile-exclusive services including push notifications, inbox messaging, and loyalty identification.
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